Self Help – Page 2 – Mapping the Light

January Is About Direction, Not Perfection

Every January, there’s an unspoken pressure to get everything right. New goals. New habits. New routines. A “new you.”
But what if January isn’t about perfection at all?

What if January is simply about direction?

The Pressure of a Perfect Start

The start of a new year often comes with unrealistic expectations. We tell ourselves this is the month we’ll wake up early every day, eat perfectly, stay consistent, and never fall off track. And when we don’t — because we’re human — we feel discouraged before the year has even had a chance to begin.

Perfection sounds motivating, but in reality, it often leads to burnout or giving up entirely.

Why Direction Matters More

Direction is about intention. It’s choosing where you want to go, even if you don’t know every step yet. You don’t need a flawless plan — you just need clarity on what matters to you right now.

Direction allows:

Small, meaningful steps
Adjustments as you learn
Grace when things don’t go as planned

You can move forward imperfectly and still make real progress.

This is my YouTube Thumbnail Creation done on Canva

Progress Is Built in Small Moments

Real change doesn’t happen in one intense burst of motivation. It happens in the quiet, ordinary moments — choosing better when you can, starting again when you slip, and staying committed to the bigger picture.

January is the foundation, not the finish line.

Let Go of the “All or Nothing” Mindset

Missing a day doesn’t mean you’ve failed. Changing your mind doesn’t mean you’ve quit. Growth is not linear, and success isn’t about doing everything right — it’s about continuing anyway.

When you focus on direction, setbacks become lessons instead of reasons to stop.

A Gentle Reminder for the New Year

You don’t need to have it all figured out this month. You just need to ask yourself:

Does this move me closer to the life I want?

If the answer is yes, you’re already on the right path.

Mindset Matters in New Year

✨ Affirmation to Carry Into the Year

“This January, I choose direction over perfection. Every small step forward matters.”

Let this be the year you move forward with intention, not pressure — and trust that clarity will come as you go.

📌 Affirmation Cards Used in Sheri’s Sip-N-Think Video

“Why January Is About Direction, Not Perfection”

These affirmation decks were used in this video to support reflection, clarity, growth, and positive mindset shifts. Each card deck encourages progress over perfection and gentle self-direction.

🃏 Pop Affirmation Cards
👉 Amazon Link:

💖 Love Bombs Kindness Cards
👉 Amazon Link:

🌈 Affirmators!
👉 Amazon Link:

❤️ Affirmators! Love & Relationships
👉 Amazon Link:

🎧 Listen B*tch Affirmation Cards
👉 Amazon Link:

🌞 Daily Positive Thoughts & Affirmations
👉 Amazon Link:

🌱 Growth Mindset Affirmations
👉 Amazon Link:

💰 Daily Positive Thoughts & Affirmations for Wealth & Success
👉 Amazon Link:

✨ Why Affirmations Matter in January

January isn’t about getting everything right — it’s about choosing a direction, staying open, and building momentum. These cards help reinforce clarity, self-trust, and sustainable growth as you move forward imperfectly.

🔔 Affiliate Disclosure

Some of the links above may be affiliate links. This means I may earn a small commission at no additional cost to you. Thank you for supporting the website, channel and Sip-N-Think 💛

Sip-n-Think with Sheri full video

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Opinion Disclaimer-This is a personal blog. Any views or opinions represented in this blog are personal and belong solely to the owner and do not represent those of people, institutions or organizations that the owner may or may not be associated with in professional or personal capacity, unless explicitly stated. Any views or opinions are not intended to malign any religion, ethnic group, club, organization, company or individual

Wolf Moon in Cancer January 3 — Meaning, Reflection & Dream Catcher Recommendation

The January Wolf Moon arrives deep in winter, carrying a quiet, steady energy that invites reflection rather than urgency. Known as the first full moon of the year, the Wolf Moon has long been associated with resilience, instinct, and inner strength—qualities symbolized by wolves howling during the coldest months.

This year, the Wolf Moon in Cancer brings a nurturing, introspective tone. Cancer is ruled by the Moon itself, and when a full moon moves through this sign, emotions, intuition, and sensitivity often feel heightened. This lunar phase encourages slowing down, listening inward, and reconnecting with what creates emotional safety and a sense of home.

In the video, I shared how this Cancer full moon offers space for honest self-reflection. Rather than pushing forward, this moon reminds us that strength can be gentle. It’s a time to release emotional patterns, fears, or habits that no longer support where you’re headed in the new year. Reflection under the Wolf Moon helps bring clarity, allowing us to move forward with calm confidence.

One of the most meaningful aspects of the Wolf Moon is its balance between independence and connection. Like the wolf, we’re encouraged to trust our instincts while still honoring the relationships and inner spaces that ground us—home, chosen family, and the quiet places where we feel most like ourselves.

The Wolf Dream Catcher Featured in the Video

Many of you noticed the wolf dream catcher in the video and asked where it came from, so I wanted to share a bit more context.

The dream catcher shown was purchased at a powwow over a decade ago and is my son’s dream catcher with personal meaning. Because of that, I’m unable to link the exact dream catcher seen in the video.

For those who felt drawn to its symbolism, I’ve found a 13-inch Hidden Wolves Dream Catcher (reproduction) on Amazon that comes close in both appearance and spirit, and I wanted to share it as an option.

This wolf dream catcher reproduction features a picture of wolves hidden but in sight. Wolves are often associated with intuition, protection, resilience, and inner guidance—themes that align closely with the Wolf Moon in Cancer. Dream catchers are commonly seen as symbols of filtering energy and honoring dreams, making this a meaningful piece for reflection, meditation, journaling, or creating a calming space during winter.

If you’re working with moon energy, honoring lunar cycles, or simply felt connected to the imagery in the video, this dream catcher can serve as a gentle visual reminder to trust your instincts and nurture what truly feels like home.

👉 You can find the 13-inch Hidden Wolves Dream Catcher through my Amazon affiliate link here.

@sheripeno
#fullmoon #supermoon2026 #wolfmoon #wintermoon #january
♬ original sound – Sheri Peno aka Wildflower 🌺

Affiliate Disclosure:
As an Amazon Associate, I earn from qualifying purchases. If you choose to use my link, I may receive a small commission at no additional cost to you. I only recommend items that feel aligned with the themes and reflections I share. Thank you for supporting my work.

As the January Wolf Moon rises, I hope this lunar moment brings comfort, grounding, and a sense of coming home to yourself. May you move forward with clarity, trust, and the quiet strength that grows from listening inward.

If you enjoyed reading Wolf Moon in Cancer January 3 — Meaning, Reflection & Dream Catcher Recommendation subscribe to our e-mail list at Sheri’s Dream Catcher to stay updated with new blog posts

A Mind That Organizes in August: How I Prepare for the Season Ahead

Lately, I’ve noticed how my thoughts begin to shift this time of year. I start organizing—not always in the physical sense, but mentally. My routines, priorities, plans, and possibilities all get quietly sorted and re-stacked somewhere in the background. It’s a kind of seasonal mindset shift that helps me feel grounded—even if I can’t predict exactly what’s coming.

There’s something about this time of year—late summer, early August—that stirs up a quiet but persistent need to organize.

Maybe it’s the memory of back-to-school seasons past, when new calendars and sharpened pencils marked a fresh start. Or maybe it’s the way the light begins to change, subtly reminding us that another season is on the way. Whatever it is, my brain seems to treat August as a kind of natural reset. Not a dramatic overhaul, just a mental tidying-up.

Lately, I’ve noticed how my thoughts begin to shift this time of year. I start organizing—not always in the physical sense, but mentally. My routines, priorities, plans, and possibilities all get quietly sorted and re-stacked somewhere in the background. I think about what could happen in the months ahead. What I might need to let go of. What I might need to make room for. It’s a kind of seasonal mindset shift that helps me feel grounded—even if I can’t predict exactly what’s coming.

Grounding at The Seafood Festival Charlestown, RI –Minimal yet meaningful

This isn’t about being overly ambitious or making strict goals. It’s more about scanning the landscape of my life and quietly asking, “Am I ready for what might come next?”

Sometimes the answer is yes. Often it’s, “Almost.” But the act of thinking through it—mentally preparing for the new season—is comforting in itself. Even when I don’t know what’s coming, it feels grounding to prepare as if I could.

August has become my personal season of reflection. It’s a time where I gently take stock, tune into what I need, and organize my thoughts in a way that brings clarity. There’s something soothing about this kind of quiet productivity—it’s not loud, not visible to others, but it clears mental space for growth.

Idling in neutral — Snug Harbor Marina RI-Harbor hush — the boats wait in the calm of the day

This time of year, I find myself embracing that middle ground between rest and readiness. Between what’s fading and what hasn’t arrived yet. And somehow, that mental organizing helps me hold both things at once—the known and the unknown—with a little more grace.

What about you?
Do you find yourself thinking differently as summer starts to wind down? How do you prepare—mentally, emotionally, practically—for the upcoming season? Whether it’s through journaling, decluttering, or just giving yourself some breathing room, I’d love to hear how you navigate this mindful transition.

Feel free to share in the comments or reach out if this resonates with you.

If you enjoyed reading A Mind That Organizes in August: How I Prepare For The Season Ahead subscribe to our e-mail list at Sheri’s Dream Catcher to stay updated with new blog posts

Observing an individual to learn more

The Complicated Lovers-The Private Investigator

Why would anyone want to observe an individual to learn more? He couldn’t take it. Ever since the first time they bumped into each other, he wanted to know more about her. Who is she? Where does she live? Who does she hang around with? Does she even work? He kept thinking to himself, a beauty like that must have a mate. In fact, I know she does. I just need proof. The more I know about her the better off I will be.

Banishing her from his mind

That’s it. That’s all I have to do is get her out of my mind. But, I just can’t seem to stop thinking about her. I mean, I don’t even know her name. All I know is that this is bothering me. I bumped into her, I didn’t even say excuse me or sorry. I just reached out my hand to grab hers. She didn’t say anything either. All we did was stare at one another. I had no idea what she was thinking. At first, my mind was like “hello, can I help you with something?” But, she didn’t say anything. She just kept staring. Since she didn’t want to spark up a conversation, I just turned and went about my business. But now, I can’t get her out of my head. Will I ever see her again?

Meeting of the minds

Since their first meeting of the minds, he wanted to know more and more. Every minute and every hour that passed it was driving him crazy. He couldn’t sleep, he couldn’t concentrate on his work, he was a mess. But no one knew what he was thinking or feeling. As a result of this complication, he figured that if he hired a private investigator, this would solve his problem. Although most people would think it to make sense to speak to the individual they would like to know more about. However in his case, they didn’t speak to each other. So how else was he going to find out anything about her. Besides, a wealthy man like that, he had the money to do it.

A wealthy man

He is a very wealthy and handsome man. He owns many establishments. Tends to travel to many places around the world. When you first look at him, he comes across as a distinguished gentleman. Maybe that is why woman have flocked to him like a magnet. He never really understood if it was because of his wealth or because of his looks. He’s the kind of man that would look at himself in the mirror and say “Hot Dam, I look Good, of course the ladies want me. Who wouldn’t?”. This was the kind of ego that got him to earn his wealth.

When he was young, he did not grow up wealthy. Clearly, he had worked really really hard to become the man he is today. Besides, at a young age he knew he did not want to be poor for the rest of his life. Furthermore, he would talk about his vision and dream of getting out of the slums. Some of his boys would laugh at him and say “he talking that shit again”. Of course, the ladies loved listening to him talk but that’s not all they liked about him.

“Her lips were honey soaked. But sweeter words were never spoken.” by Subhitcha Varadharajan

Project Honey Lips

At first, he decided to call upon his trusted coworker and brother to help him find a private investigator. Besides, they didn’t want anyone to know so they came up with the name “Project Honey Lips”. His boy was like “honey lips?” I thought you didn’t want people to know what you were doing? He was like, “yeah, but I keep thinking about how sweet her lips taste.” His boy was like “real inconspicuous buddy.” At this point, they had smoked so many blunts they could have been hanging with Snoop Dog.

A rich man is nothing but a poor man with money.
W.C. Fields

Yeah, Yeah…high as a bat, he says under his breath “Honey Lips, Honey Lips”. Now all he was thinking about were her lips. Especially, cause she has a cute smile. He started daydreaming. I wonder if she kisses good. Then he thought, does she even kiss? His heart began to beat and his mind started racing. Just then he blurted out “Who the hell is she kissing? Oh man, we need to get this private investigator today!!” His boy was like, “yo bro, what are you talking about?” At this point he knew without a doubt that he needed find out everything he could about her.

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An Extension to Expand Our Reach for Growth

Recently on Sheri’s Dream Catcher’s My Business Journey Journal our topic of discussion was an extension to expand our reach for growth. We learned that affiliate marking may be an opportunity to earn some extra cash. At the same time, we are trying to grow our site traffic and increase our product sales. Overall, you need to know the basics of how an affiliate program works before affiliating.

What is an affiliate?

An affiliate is a type of performance-based marketing. Also known as pay for performance advertising. Basically, a business will pay a reward to one or more affiliates for driving traffic to their business who generate sales from the affiliates’ marketing efforts. It should be noted that prior to receiving the reward/payment, an agreement is made between the two.

Furthermore to ensure our marketing efforts are cost effective and low risk, companies will only pay out when a sale is made while also offering flexibility to pay publishers for influencing sales. Besides, paying for performance rather than for clicks ensures our affiliate marketing is a low risk form of marketing.

30% off Envision Dream Yoga Apparel from March 1-31 with Discount Code: Yoga30

How does affiliate marketing work?

First, you will need to find and join an affiliate program. For instance, you can research the affiliate marketing programs that best fit your creativity. Second, choose which offers and products to promote. Do you have a specific niche you are focusing on? That might be a good place to start. Third, obtain a unique affiliate link for each offer. This is important because the link you post is how the sale is tracked back to you so you can earn your commission. Fourth, share your unique links on your blog, social media platforms, or website. As a result of your marketing efforts, you have the opportunity to collect some money any time someone uses your links to make a purchase.

Keep in mind, affiliate marketing takes time. That’s why patience is a virtue and hard work pays off.

Which type of affiliate program is for you?

Affiliate marketing is not for everyone, nor is it easy. However, if you want to try it, figure out which type of affiliate program is best for you. Sometimes, a little trial and error can help too! Indeed, I am more of a content marketer because, I share unique links on my blogs and web pages. Last but not least, I have listed a few types of programs below for you to review and research on your own.

Content marketing programs
Coupon-site programs
Review-site Programs
Loyalty Portals
Incentive Programs
Email Marketing
Digital assets
Traditional Media

Envision Dream Face Masks

Do affiliates pay taxes?

Since affiliates have the opportunity to make sales and earn a commission, they will need to pay taxes on the money they earn. So the answer is yes, affiliates pay taxes. First and foremost, you will need to treat the earnings as an individual and file these earnings on your own personal tax return. Specifically, you are required to file Form 1120 with the IRS to report earnings.

How much do affiliates make?

The most frequent and biggest question asked is how much do affiliates make? The answer is really simple, it all depends on you. You always get what you give. Are you putting 110% into your marketing efforts? Are you connecting your links correctly? Are you creating great content to drive traffic?

However to answer your question because you prefer to skip to the earnings verses learning all the steps, I will share with you what I have found through my research. First, low-level affiliates can earn up to $300 a day. Second, intermediate levels earn between $300-$3,000 a day. Third, a high-level affiliate can earn above $3,000 a day. Finally, super affiliates tend to make more than $10,000 a day. Also known as a “guru” of affiliate marketing.

Live SIP N THINK Chats and My Business Journey Journal Live Discussions

What are the Seven steps in affiliate marketing?

Below are the basic seven steps to help you when beginning your affiliate marketing efforts. Again, I would recommend doing some research and learning the basics before jumping into affiliate marketing. That is just my suggestion. Don’t take my word for it, trust in yourself!

Decide on a platform.
Choose your niche.
Find affiliate programs to join.
Create great content.
Drive traffic to your affiliate site.
Get clicks on your affiliate links.
Convert clicks to sales.

Overall, what are the basics for how affiliate marketing works?

Because the program is simple yet complicated, I am starting to feel like I am repeating myself. First determine if affiliate marketing is for you. If so, begin with recommending a product or service to your followers through your website, blog or email list. Next, hope and pray your followers purchase the product or services using your unique affiliate link. Then, you will get paid a commission for the sales you made with your unique link.

Hiking in Hawaii with my kids!! I Envisioned, I Captured, I Roamed.

A Dream Come True for our Family

To join our Affiliate Program, visit Envision Dream, LLC at www.envision-dream.com and start earning your extra cash!

TO LEARN MORE ABOUT An Extension to expand our reach for growth-WATCH OUR FULL MY BUSINESS JOURNEY JOURNAL VIDEO DISCUSSION BELOW- Why Affiliates?

https://www.youtube.com/watch?v=n05MvWQpvKY

If you’re prepared and knows what it takes, it’s not a risk. You just have to figure out how to get there. There is always a way to get there.
Mark Cuban

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Drop Shipping is a Useful Opportunity

Recently on Sheri’s Dream Catcher’s My Business Journey Journal our topic of discussion was Drop Shipping is a Useful Opportunity. We learned that Drop Shipping is not for everyone and nor is it easy. However, it is a low-risk business model that allows you to sell products to your customers without incurring huge running costs. Stemming off of our previous My Business Journey Journal Topics, we are expanding our options when it comes to our goods and services that we want to sell for a profit while giving value to our customers.

What is Drop Shipping?

Drop shipping is a low-risk fulfillment method where you do not need to store actual inventory onsite. Instead, orders are fulfilled, and inventory is shipped directly from a third party to the customer. As a result, you only pay for the item when it is purchased, thus lowering your overhead costs.

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What is a drop shipping procedure?

When you have a drop shipping business model, you are not required to have a physical store. For instance, a drop shipping business is typically seen as an online store. Previously in our Storefront Vlog we learned the differences of a physical storefront and a virtual storefront. Some physical retailers may keep potential drop-shipped items on display and provide details on how the customer can purchase the product. For this reason, the retailer may arrange for the products to be shipped directly to the customer from the manufacturer.

The Pros and Cons of Drop Shipping

The pros for drop shipping is that there is low risk. Such as not having to invest a ton of money into inventory that potentially may not sell. Since you do not need to stock up on inventory, you do not need to secure a warehouse to store your inventory. Therefore, you end up with very little overhead costs too. Drop Shipping can be useful for both small and large businesses in the long run. However, the con is that drop shipping is not for everyone.

Envision Dream Head wrap — Envision Dream Versatile Turquoise Head Wrap

Benefits of dropshipping

The benefits of drop shipping can include the advantages of quickly testing different business ideas with limited risks. Due to the low risks, it gives the business an opportunity to learn a lot about how to choose and market in-demand products. Thus, making drop shipping a great business model for aspiring entrepreneurs to start with. See our list of benefits of drop shipping below.

Less Capital is required
Easy to get started
Low Overhead costs
Flexible location
Wide Selection of Products to Sell
Easier to Test
Easier to Scale

Businesses that utilize drop shipping gain the ability to list and potentially sell products before having to purchase large amounts of inventory. In addition to low over head costs, ecommerce businesses do particularly well as their sales grow. Due to the fact that additional work comes with sales growth, drop shipping sites can rely on the manufacture to help with the increased sales volume and customer support.

What to know before launching a drop shipping store?

Before launching a drop shipping store, it may be beneficial to you, your customers and your store to educate yourself on what ecommerce is. In addition to learning the ins and outs of the virtual business world, it might be a good idea to research your products, suppliers and competitors as well. Not only do you want the best ecommerce business, but you also want the best ecommerce platform to run and host your online business. For instance, the best ecommerce sites will come with tools that will have hosting, design, pricing, payment options, marketing tools and reports.

Let’s not forget

Do you anticipate heavy traffic to your online store? If so, consider how much you will sell. Of course, if you tend to grow, having an ecommerce platform with a solution that offers lots of online storage space, inventory and bandwidth is ideal. Additionally, checking for must-have features such as payment security and sales reports will be beneficial in the future. Clearly provide enough payment and shipping options for your customers.

TO LEARN MORE ABOUT Why drop shipping is a useful Opportunity-WATCH OUR FULL MY BUSINESS JOURNEY JOURNAL VIDEO DISCUSSION BELOW- Drip Drip Drop

https://www.youtube.com/watch?v=cd8ZM2gpdfU

True joy of nature is when every drop of water shines like a pearl
Anamika Mishra

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Counting Inventory, Save Time and Money

Recently on Sheri’s Dream Catcher’s My Business Journey Journal our topic of discussion was counting inventory, save time and money . In other words, knowing what to stock and how much to take in at a desired time will help your business in the long run. Stemming off of our previous My Business Journey Journal Topics, we decided to focus on our goods and services that we want to sell for a profit while giving value to our customers.

Needing a product to count

First, in order to have an inventory, we need to have a product. In this case, a product is defined as an article or substance that is manufactured or refined for sale. It can also be defined as a substance produced during a natural, chemical, or manufacturing process. Additionally, commercially manufactured articles, such as recordings, viewed collectively. Not only can a product be a thing or person that is the result of an action or process but it also can be a person whose character and identity have been formed by a particular period. In short, from last weeks vlog “Merchandise Me” we briefly glazed over the importance of creating a merchandise strategy.

Marketing a product for inventory

For the most part, we want to save time and money with our inventory. For this reason, we want to make sure the product we are marketing will be made available for the consumer to purchase. Furthermore, a product in general can be a service or an item that meets the need and desire of the buyer. Clearly, every product is manufactured at a cost and is sold at a price. Basically, the price of your product charged to the customer will depend on the market, the quality, the marketing and the segment that is targeted.

What is Inventory?

First, inventory is defined by the dictionary as a complete list of items such as property, goods in stock, or the contents of the building. Similar terms are listing, catalog, directory, record, register, roster, statement. Second, it is described as a quantity of goods held in stock. Specifically, in accounting the entire stock of a business, including materials, components, work in progress, and finished products is classified as a current asset on the business’ balance sheet. Furthermore, it serves as a buffer between manufacturing and order fulfillment. Overall, inventory is considered tangible items, products, or goods that you intend to sell to customers. As a result of selling your inventory, your business makes a profit and your customer gains value for their purchase.

Why is inventory needed?

In particular, inventory is how a business can save time and money. For instance, having inventory management skills will give you the tools to problem solve what you need to stock up on and when. As a whole, the backbone of your business is knowing what you have in stock, how you will market it for resale and when it is a good time for the product to excel. To clarify, we have 5 basic reasons for keeping inventory. They are time, seasonal demand, uncertainty, economies of scale and appreciation of value.

Inventory to start an online store

Do you need inventory to start an online store and how much? The answer is no, you do not need inventory to start a virtual storefront. However, you do need a product or service to sell. Furthermore, inventory costs can range from $0-$1000 to start. With this in mind, the amount you invest here will vary greatly depending on whether you are drop shipping and how much inventory you want to start with. It should be noted that having good inventory management skills will benefit your online business too!

TO LEARN MORE ABOUT Counting Inventory, Save time and money-WATCH OUR FULL MY BUSINESS JOURNEY JOURNAL VIDEO DISCUSSION BELOW- Inventory

https://www.youtube.com/watch?v=HJuyfMIyv8I

Focusing on the unmet need (not the judgement) is more likely to get the need met
Marshall Rosenberg

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Merchandise Me with the Right Display

Recently on Sheri’s Dream Catcher’s My Business Journey Journal our topic of discussion was about merchandise me with the right display . In other words, merchandise me. Stemming off of our previous My Business Journey Journal Topics, we decided to focus on our goods and services that we want to sell for a profit while giving value to our customers.

What is merchandising?

Basically, merchandise is defined as goods that are bought and sold. This includes personal or commercial products, and commodities that are sold to members of the public and other businesses. Second, merchandise can be offered in two types. For instance, they can be sold in retail and/or wholesale. To clarify, retail is when a company sells their products directly to the customer. Whereas, wholesale is when a company purchases products in bulk directly from the manufacturer and then turns around and sells it to the retailer or other wholesale companies.

Focused Eagle Display — Roam Wild and Free

Goals of Merchandising

There are two goals for merchandising. The first goal is an activity of support for your retail strategy that will generate revenue for the retailer and give value for the customer. With this in mind, your goods and services that you wish to sell for a profit are more beneficial if they also provide value for your customer. The second goal is deciding on what products to stock up on. In fact, this goal is a key to one of your retail strategies.

Merchandise is an Asset

Merchandise is an asset because it is usually expected to be liquidated within a year. Specifically, it is expected to be sold and turned into cash. It should be noted that merchandise is also considered a current asset within accounting. so when an item is purchased, the merchandise should be debited to the inventory account and credited to the cash or accounts payable account.

More of a Science than an Art

E-commerce merchandising are items bought and sold online. Typically, you will see these items displayed on your virtual storefront. In fact, e-commerce merchandising is the art and science of displaying products and/or offers on a website with the goal of increasing sales. Furthermore, having a good understanding of how other top revenue generating storefronts display and promote their merchandise online could help both small and mid-sized businesses improve sales. For the most part, the primary importance of merchandising is to clearly display products so that they are easy to find.

Most important aspects of merchandising

First and foremost, the term merchandising is to ensure products are displayed correctly and for maximum impact. Not only is the word “Merch” a slang term, but it also means “to put it on something”. Such as being able to provide factual evidence that something is what you are claiming it to be. Which leads me to the 5 R’s of merchandising.

Providing the Right Merchandise
At the Right Place
At the Right Time
In the Right Quantities
At the Right Price

Visual Merchandising for impact

A marketing practice that uses floor plans, color, lighting, displays, technology, and other elements to attract the customers attention is visual merchandising. To generate more sales you will want to evaluate the 4 key elements of visual merchandising. For instance, store exterior, store layout, store interior and interior display. In addition to the key elements, you will need 4 basic displays for a strong visual impact. Furthermore, displays can be with one item, similar products, related products and a cross mix of items.

Effective Merchandising

To get the most out of your retail space you will want to create hot spots. Specifically, your fixtures and displays will help guide the shopper to browse and buy impulsively. Again, your ultimate goal is to generate more sales. A great hot spot will showcase new and seasonal products, advertised merchandise and establish your image.

TO LEARN MORE ABOUT AN Merchandise me with the right display, WATCH OUR FULL MY BUSINESS JOURNEY JOURNAL VIDEO DISCUSSION BELOW- Merchandise Me STOREFRONT

https://www.youtube.com/watch?v=rFVULYD8paY

It’s not our art, but our heart on display
Gary Holland

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An Open Space to Gain Attention

Recently on Sheri’s Dream Catcher’s My Business Journey Journal our topic of discussion was about an open space to gain attention . In other words, a storefront. Stemming off of our previous My Business Journey Journal Topics, we decided to focus on where we are going to sell our merchandise or services for a profit.

What is a storefront?

When researching the definition from the dictionary, we defined a storefront in three ways. First, we found out that it is described as a façade of a store. More specifically, a façade is the face of a building where the principle front looks onto a street or an open space. Second, we read that it is a room or set of rooms facing the street on the ground floor of a commercial building, which is typically used as a store. Third, we uncovered that the function is to attract visual attention to a business and its merchandise.

So then, what is an e-commerce storefront?

An e-commerce storefront has the same function as the dictionary’s definition for attracting visual attention for a business and its’ merchandise. However, instead of having a physical location in a building, your business and merchandise can be seen on a virtual storefront. Also known as an electronic storefront or online storefront. In particular, this is a solution for merchants who want to host a website that advertises their products and or services. In turn, the consumer can make a transaction generated online. Specifically, the transaction of money, funds, and data.

Transactions can be done in 4 Ways

Just like entrepreneurs have 4 ways to set up their business, an e-commerce can perform in 4 different ways. Unlike the business set up, the transactions can be done business to business, business to customer, customer to customer and customer to business. Of course, you have the ability to conduct your transactions in all 4 of these ways.

Business to Business (B2B)
Business to Customer (B2C)
Customer to Customer (C2C)
Customer to Business (C2B)

Common Skills for an Electronic Storefront?

To boost competitiveness in an increasingly digital marketplace, companies are searching and hiring in-demand e-commerce skills. Basically, an individual could possess 1 of the 4 skills or preferably all 4 skills would be highly beneficial. Software Development is the key to an e-commerce success as with Search Engine Optimization, Data Analytics, and Artificial Intelligence.

Software development
SEO
Data analytics
Artificial intelligence

Can you save money with e-commerce?

If I was to answer this question, I would say why yes, you can save money with an e-commerce. Keep in mind, it has both it’s advantages and disadvantages. So, how can you save money? Well, you won’t have to worry about large overhead costs. For example, money spent on rent, utilities and other physical store front costs. I have read that it’s a big expense for running a physical retail store. When you create and open an online store you gain the advantage of gaining more customers virtually by engaging with them. As a result, an e-commerce store has become an important tool for both small and large businesses worldwide.

Successful façade and online stores will have:

Since businesses want to save money and gain money at the same time, we have dissected the 10 rules for having a successful storefront design whether it’s a façade or online. Ultimately, you would like your vision to tell a story that will guide your design, your service ethics, the mood and the experience of your store.

Create a vision
Polish your storytelling
Design for engagement
Make it look like your concept
Meet the sidewalk
Let people sit
Be transparent
Send a loud and clear message

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The Top 10 E-commerce Platforms

When finding a platform to display and sell your merchandise on, you might want to review the top 10 e-commerce platforms named for the year 2021. They are ranked highest to lowest. Importantly, these platforms include both an easy online store launch and website builder. It should be noted, e-commerce sites will allow your online shop to flourish as you sell online.

Wix
Square Online
Go Daddy
Big Commerce
Woocommerce
Squarespace
1&1 Ionos
Shopify
WordPress.com
Network Solutions

Should I start an Etsy Store?

I really don’t have an answer for you at this moment in time. Currently, I do not have an Etsy Store. However for this blog, I found out that Etsy is a marketplace similar to eBay and Facebook Marketplace. Except, the merchandise you sell on Etsy is for handmade goods and vintage items of 20 years or older. It does provide an easy way for talented crafters and artists to sell the fruits of their labor. Keep in mind, it will limit your sales to only Etsy clients. For exposure and brand awareness, I could possibly have an Etsy store in the future. As of today, I am still focusing on building my personal e-commerce business site foundation and its growth.

Have you heard of the three S’s of E-Commerce?

In addition to the 4 ways you can conduct transactions with your e-commerce site, there are 3 S’s of e-commerce. First, you will need sufficient storage space. For instance, the best e-commerce platform will let your virtual shop sell online without any limitations. Specifically, it will offer inventory space and bandwidth to fit your growing needs. Second, you will need to make sure your site provides safety for both you and your potential customers. Indeed, having safety is a must for all e-commerce websites. Third, you will want to invest in a user-friendly interface. Of course, the best sites will have tools to help you select your desired options easily.

Undoubtedly, a top-notch site builder will make it easy to continue to build your online store as you grow. As a result, having well-designed menus, filters, and sorting options will minimize the amount of time it takes to find a product and purchase it. Clearly, saving money and gaining money at the same time is your ultimate goal, right?

Storage space
Safety protocols
Site Design

TO LEARN MORE ABOUT AN OPEN SPACE TO GAIN ATTENTION, WATCH OUR FULL MY BUSINESS JOURNEY JOURNAL VIDEO DISCUSSION BELOW- STOREFRONT

https://www.youtube.com/watch?v=zmE_zujyFFw

Someone is sitting in the shade today because someone planted a tree a long time ago
Warren Buffett

If you enjoyed reading An Open Space to Gain Attention subscribe to our e-mail list at Sheri’s Dream Catcher to stay updated with new blog posts

Established My Type in 4 Ways

Recently on Sheri’s Dream Catcher’s My Business Journey Journal our topic of discussion was Established My Type in 4 Ways. Stemming off of our previous My Business Journey Journal Topics, we decided to review the 4 Types of Entrepreneurs and the 4 Ways to set up your new company. Originally, we had a mound of dirt and then we decided that we would sell our mound of dirt in 3 sizes or collections for a profit. As we continue on our business journey, we realized that we need to figure out what type of company we are setting up and what way will our business entity be protected.

Let’s Review the 4 Types of Entrepreneurs

What do you mean when you say 4 Types of entrepreneurs? If you or anyone is interested in starting and running their own business, they should determine which type of entrepreneur model they would prefer to operate as.

Small Business
Scalable Startup
Large Company
Social Entrepreneurship

My Business Journey Journal Live Schedule

What is considered a small business?

A small business could be considered as a company, restaurant, or retail store that’s launched by a founder without any intention of growing the business into a chain, franchise, or conglomerate. Additionally, small business entrepreneurs usually invest their own money to get their companies off the ground. Basically, they only make money if the business succeeds. However, they lose their own money if the business doesn’t succeed either.

What is considered a scalable startup?

A scalable startup is less common however, they tend to attract a lot of media attention. Initially, scalable startups begin on a very small scale. Such as when the lightbulb goes off in your head for an idea. As the idea is nurtured with sun, water and tender loving care, like a seed that has been planted, it begins to grow. In this instance the farmer who nurtures the plant is considered the outside investors who provide the necessary funds and additional needs until the business grows larger.

What is Considered a large company Entrepreneur?

A large company is already established and well grounded. Sometimes, entrepreneurs work within larger, established companies. For instance, the entrepreneur may come up with an idea for a new division of the larger company. If it is a division of the larger company, that means it operates on it’s own but is backed financially and marketed by the home company.

What is considered a social entrepreneurship?

Well, a social entrepreneurship launches an organization that’s fundamentally about enacting positive social change. In addition, they are not operating to generating profits. Nevertheless, a social entrepreneur is willing to take on the risk and effort to create positive changes in society through their initiatives. For instance, the social entrepreneur seeks innovative solutions to community-based problems. Specifically, the social change to environmental conservation, racial justice, or philanthropic activity in an underserved community.

What are the 4 Ways to Set Up Your Business?

LLC
Corporation
Non Profit
DBA

Provided below are the definitions per the dictionary-

LLC- A limited liability company is the US-specific form of a private limited company. It is a business structure that can combine the pass-through taxation of a partnership or sole proprietorship with the limited liability of a corporation.

Corporation- A corporation is an organization—usually a group of people or a company—authorized by the state to act as a single entity and recognized as such in law for certain purposes. Early incorporated entities were established by charter. Most jurisdictions now allow the creation of new corporations through registration.

Non Profit- A nonprofit organization, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in contrast with an entity that operates as a business aiming to generate a profit for its owners.

Doing Business As- You might need to register your DBA — also known as a trade name, fictitious name, or assumed name — with the state, county, or city your business is located in. Registering your DBA name doesn’t provide legal protection by itself, but most states require you to register your DBA if you use one.

How did Envision Dream, LLC Find their type and which way did they get set up?

Envision Dream, LLC is owned and operated by one person. In other words, a sole proprietor. As a sole proprietor, the entity decided to sell merchandise for a profit. Along with taking on all the risks of losing the their own money invested and all the revenue made successfully. As a result, the entity fell into the small business category out of the 4 Types of Entrepreneurs

Now that we established the type of entrepreneurship as a small business, we needed to set the company up with protection. First we went to LegalZoom.com, which is an online legal technology company that helps customers like Envision Dream, LLC to create legal documents without having to hire a lawyer. We chose to be a limited liability company because a DBA doesn’t protect our business name from being used by others and we wanted our personal property to remain separate from the business.

TO LEARN MORE ABOUT Establishing Your Type, WATCH OUR FULL MY BUSINESS JOURNEY JOURNAL VIDEO DISCUSSION BELOW- Established my type

https://www.youtube.com/watch?v=h3bvLdPfpZs

Strive not to be a success, but rather to be of value
Albert Einstein

If you enjoyed reading Established My Type in 4 Ways subscribe to our e-mail list at Sheri’s Dream Catcher to stay updated with new blog posts

The Pressure of a Perfect Start

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Let Go of the “All or Nothing” Mindset

A Gentle Reminder for the New Year

✨ Affirmation to Carry Into the Year

📌 Affirmation Cards Used in Sheri’s Sip-N-Think Video

✨ Why Affirmations Matter in January

🔔 Affiliate Disclosure

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The Wolf Dream Catcher Featured in the Video

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The Complicated Lovers-The Private Investigator

Banishing her from his mind

Meeting of the minds

A wealthy man

Project Honey Lips

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What is an affiliate?

How does affiliate marketing work?

Keep in mind, affiliate marketing takes time. That’s why patience is a virtue and hard work pays off.

Which type of affiliate program is for you?

Do affiliates pay taxes?

How much do affiliates make?

What are the Seven steps in affiliate marketing?

Overall, what are the basics for how affiliate marketing works?

To join our Affiliate Program, visit Envision Dream, LLC at www.envision-dream.com and start earning your extra cash!

TO LEARN MORE ABOUT An Extension to expand our reach for growth-WATCH OUR FULL MY BUSINESS JOURNEY JOURNAL VIDEO DISCUSSION BELOW- Why Affiliates?

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What is Drop Shipping?

What is a drop shipping procedure?

The Pros and Cons of Drop Shipping

Benefits of dropshipping

What to know before launching a drop shipping store?

Let’s not forget

TO LEARN MORE ABOUT Why drop shipping is a useful Opportunity-WATCH OUR FULL MY BUSINESS JOURNEY JOURNAL VIDEO DISCUSSION BELOW- Drip Drip Drop

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Needing a product to count

Marketing a product for inventory

What is Inventory?

Why is inventory needed?

Inventory to start an online store

TO LEARN MORE ABOUT Counting Inventory, Save time and money-WATCH OUR FULL MY BUSINESS JOURNEY JOURNAL VIDEO DISCUSSION BELOW- Inventory

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What is merchandising?

Goals of Merchandising

Merchandise is an Asset

More of a Science than an Art

Most important aspects of merchandising

Visual Merchandising for impact

Effective Merchandising

TO LEARN MORE ABOUT AN Merchandise me with the right display, WATCH OUR FULL MY BUSINESS JOURNEY JOURNAL VIDEO DISCUSSION BELOW- Merchandise Me STOREFRONT

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What is a storefront?

So then, what is an e-commerce storefront?

Transactions can be done in 4 Ways

Common Skills for an Electronic Storefront?

Can you save money with e-commerce?

Successful façade and online stores will have:

The Top 10 E-commerce Platforms

Should I start an Etsy Store?

Have you heard of the three S’s of E-Commerce?

TO LEARN MORE ABOUT AN OPEN SPACE TO GAIN ATTENTION, WATCH OUR FULL MY BUSINESS JOURNEY JOURNAL VIDEO DISCUSSION BELOW- STOREFRONT

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Like this:

Let’s Review the 4 Types of Entrepreneurs

What is considered a small business?

What is considered a scalable startup?

What is Considered a large company Entrepreneur?

What is considered a social entrepreneurship?

What are the 4 Ways to Set Up Your Business?