Once I made the decision to become an entrepreneur and came up with a business idea, I needed to create 3 collections within a strong collection. Why would you need 3 collections, I asked myself. From my research, I came across the Power of 3. But what does that mean and how does this affect my business? There are 3 dimensions for seeing life and experiencing life. They are imagination, memory and experience. Basically, these 3 dimensions are essential for the human experience of life. They say that life happens between memory, experience and imagination.
So what is a collection?
The dictionary defined a collection as the action or process of collecting someone or something. Second, as a group of things or people. Third, an assembly of items such as works of art, pieces of writing, or natural objects, especially one systematically ordered. Fourth, an art museum’s holdings organized by medium, such as sculpture, painting, or photography. Fifth, a book or recording containing various texts, poems, songs, etc. Sixth, a range of new clothes produced by fashion house.
What are the 3 Must Haves for Creating a Strong Collection?
For a collection to have a strong presence, you must consider the 3 pillars of style, type and size.
- Signature Style
- Collection Type
- Collection Size
First, a strong collection must have a signature style. Specifically, you want your signature style or design to tell a story especially one that will evolve over time.
Second, your need to decide on the collection type. For instance, you would like your collection to revolve around a single product that sells in multiple color ways and or sizes or both. Furthermore, developing multi-item collections usually revolve around a statement piece or central piece where the common thread will tie all the pieces together within the collection. Ultimately, you would like the main design to influence and inspire. Uniquely, you would like to have a theme.
Third, you want to consider the collection size. Typically, 3 or more is considered a collection. When developing your collection, it is best to aim for a minimum of 12 pieces or looks. Ultimately, the more pieces in your collection, the better exposure and versatility you will have throughout the collection.
Incorporating the need for 3 collections within a strong collection with My Business Journey.
After reviewing the need to create 3 collections within a strong collection, I tried to apply my own company into this dynamic . I also wanted to make sure my collections revolved around the human experience with the Power of 3 dimensions. Which leads me to Envision Dream, LLC’s 3 collections that were created to include imagination, memory and experience. Our collections are still a work in progress as it will evolve over time.
- Envision Dream
- Trapped Ruby
- Tribe Vibe
What is our Envision Dream Collection?
Our Envision Dream Collection revolves around visualizing possibilities for future opportunities. Pieced together our design represents the journey an individual is on. So Envision your look, Capture your style, Roam wild and free. We are not just a brand, we are a statement, a philosophy and way of life. Our Envision Dream signature style tells a story. Specifically, the story is personal to the individual who is going after their own dreams with the will power to fulfill their own life’s journey. This Collection has a total of 85 product pieces with sub collections. Our sub collections are:
Classic Vision
Night Vision
Rainbow Vision
Color Vision
What is our Trapped Ruby Collection?
Our Trapped Ruby Collection is showing the “Ruby” which represents you (the individual) as the unique stone of divine creativity trapped in the web of life (spider-web). It is also noted some will say, trapped in the world wide web. Currently this collection has a total of 21 products and no sub collections.
What is our Tribe Vibe Collection?
Our Tribe Vibe Collection is designed around our Rhythm and Roots. Where are your roots and how does that affect your rhythm? When you Vibe with your Tribe, you are vibrating with like-minded people who are on the same energy frequency. My tribe is my vibe hence the name Tribe Vibe. This collection has about 15 products so far and 3 sub collections.
Narragansett Compass
Spirit
Music Soul
TO LEARN MORE ABOUT OUR 3 COLLECTIONS AND THE POWER OF 3, WATCH OUR FULL MY BUSINESS JOURNEY JOURNAL VIDEO DISCUSSION BELOW- 3 Collections
Don’t judge each day by the harvest you reap, but by the seeds that you plant
Robert Louis Stevenson
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