Recently on Sheri’s Dream Catcher’s My Business Journey Journal our topic of discussion was about an open space to gain attention . In other words, a storefront. Stemming off of our previous My Business Journey Journal Topics, we decided to focus on where we are going to sell our merchandise or services for a profit.
What is a storefront?
When researching the definition from the dictionary, we defined a storefront in three ways. First, we found out that it is described as a façade of a store. More specifically, a façade is the face of a building where the principle front looks onto a street or an open space. Second, we read that it is a room or set of rooms facing the street on the ground floor of a commercial building, which is typically used as a store. Third, we uncovered that the function is to attract visual attention to a business and its merchandise.
So then, what is an e-commerce storefront?
An e-commerce storefront has the same function as the dictionary’s definition for attracting visual attention for a business and its’ merchandise. However, instead of having a physical location in a building, your business and merchandise can be seen on a virtual storefront. Also known as an electronic storefront or online storefront. In particular, this is a solution for merchants who want to host a website that advertises their products and or services. In turn, the consumer can make a transaction generated online. Specifically, the transaction of money, funds, and data.
Transactions can be done in 4 Ways
Just like entrepreneurs have 4 ways to set up their business, an e-commerce can perform in 4 different ways. Unlike the business set up, the transactions can be done business to business, business to customer, customer to customer and customer to business. Of course, you have the ability to conduct your transactions in all 4 of these ways.
- Business to Business (B2B)
- Business to Customer (B2C)
- Customer to Customer (C2C)
- Customer to Business (C2B)
Common Skills for an Electronic Storefront?
To boost competitiveness in an increasingly digital marketplace, companies are searching and hiring in-demand e-commerce skills. Basically, an individual could possess 1 of the 4 skills or preferably all 4 skills would be highly beneficial. Software Development is the key to an e-commerce success as with Search Engine Optimization, Data Analytics, and Artificial Intelligence.
- Software development
- SEO
- Data analytics
- Artificial intelligence
Can you save money with e-commerce?
If I was to answer this question, I would say why yes, you can save money with an e-commerce. Keep in mind, it has both it’s advantages and disadvantages. So, how can you save money? Well, you won’t have to worry about large overhead costs. For example, money spent on rent, utilities and other physical store front costs. I have read that it’s a big expense for running a physical retail store. When you create and open an online store you gain the advantage of gaining more customers virtually by engaging with them. As a result, an e-commerce store has become an important tool for both small and large businesses worldwide.
Successful façade and online stores will have:
Since businesses want to save money and gain money at the same time, we have dissected the 10 rules for having a successful storefront design whether it’s a façade or online. Ultimately, you would like your vision to tell a story that will guide your design, your service ethics, the mood and the experience of your store.
- Create a vision
- Polish your storytelling
- Design for engagement
- Make it look like your concept
- Meet the sidewalk
- Let people sit
- Be transparent
- Send a loud and clear message
The Top 10 E-commerce Platforms
When finding a platform to display and sell your merchandise on, you might want to review the top 10 e-commerce platforms named for the year 2021. They are ranked highest to lowest. Importantly, these platforms include both an easy online store launch and website builder. It should be noted, e-commerce sites will allow your online shop to flourish as you sell online.
- Wix
- Square Online
- Go Daddy
- Big Commerce
- Woocommerce
- Squarespace
- 1&1 Ionos
- Shopify
- WordPress.com
- Network Solutions
Should I start an Etsy Store?
I really don’t have an answer for you at this moment in time. Currently, I do not have an Etsy Store. However for this blog, I found out that Etsy is a marketplace similar to eBay and Facebook Marketplace. Except, the merchandise you sell on Etsy is for handmade goods and vintage items of 20 years or older. It does provide an easy way for talented crafters and artists to sell the fruits of their labor. Keep in mind, it will limit your sales to only Etsy clients. For exposure and brand awareness, I could possibly have an Etsy store in the future. As of today, I am still focusing on building my personal e-commerce business site foundation and its growth.
Have you heard of the three S’s of E-Commerce?
In addition to the 4 ways you can conduct transactions with your e-commerce site, there are 3 S’s of e-commerce. First, you will need sufficient storage space. For instance, the best e-commerce platform will let your virtual shop sell online without any limitations. Specifically, it will offer inventory space and bandwidth to fit your growing needs. Second, you will need to make sure your site provides safety for both you and your potential customers. Indeed, having safety is a must for all e-commerce websites. Third, you will want to invest in a user-friendly interface. Of course, the best sites will have tools to help you select your desired options easily.
Undoubtedly, a top-notch site builder will make it easy to continue to build your online store as you grow. As a result, having well-designed menus, filters, and sorting options will minimize the amount of time it takes to find a product and purchase it. Clearly, saving money and gaining money at the same time is your ultimate goal, right?
- Storage space
- Safety protocols
- Site Design
TO LEARN MORE ABOUT AN OPEN SPACE TO GAIN ATTENTION, WATCH OUR FULL MY BUSINESS JOURNEY JOURNAL VIDEO DISCUSSION BELOW- STOREFRONT
Someone is sitting in the shade today because someone planted a tree a long time ago
Warren Buffett
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Opinion Disclaimer-This is a personal blog. Any views or opinions represented in this blog are personal and belong solely to the owner and do not represent those of people, institutions or organizations that the owner may or may not be associated with in professional or personal capacity, unless explicitly stated. Any views or opinions are not intended to malign any religion, ethnic group, club, organization, company or individual
